To upload your product data to Bing, you'll need to first verify your website using Bing Webmaster Tools. 

Here is a quick guide on how to do that for Shopify merchants 


Now, let’s proceed to create the catalog and add the feed.

  1. Go back to your bing ads account, then go to tools, then click on Bing Merchant Center. 

Click on create store, provide the information requested and click save

2. You’ll be taken to your store account. Click on Catalog management, then click on ‘create catalog’. Give your catalog a name, then select the location. Then under catalog feed file, choose ‘automatically download from URL 

3. Copy the Bing feed url from multichannel and paste it in the url field provided, then edit the download frequency, time and time zone to suit your preference. Then, click on ‘download when save’ to immediately download your feed to Bing, then finally hit the ‘save’ button.

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