The business update serves as an archive for all the relevant details of your store to be used for SEO purposes. The details highlighted here include your: Business Name, Business Url, Facebook Url, LinkedIn Url, Instagram Url, Pinterest Url, Email, Business logo, Google+ Url. This information is used to enable search crawlers better understand your business as well as increase your visibility on SERPs.

The information in your business update is used to update the JSON LD for your store.

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