A broken link is a link on a web page that no longer works because the website is encountering one or more of the reasons below.

  1. An improper URL has been entered for the link by a potential customer.
  2. The destination web store removed the linked web page (causing what is known as a 404 error). This is very common in ecommerce with merchants constantly adding and removing products.
  3. The destination web store is permanently moved or no longer exists. Usually happens if the store owner closes or pauses his store on Shopify.

Broken links when left unfixed can be problematic for your website visitors, making them unable to access the desired resource or product page. These customers may decide to make use of another store to find the necessary product there. This leads to a loss of potential sales and also leads to a loss of goodwill and credibility among your customers.

A store that hasn't been updated or checked for a long time may suffer from link rot. Link rot is used to describe a store with dozens of unfixed broken links.

Use SEO Doctor to track and fix all your broken links.

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